This is my packaging design project. I chose to create a project called Veggie Bytes. Veggie Bytes are a vegetable supplement which act basically as a vitamin. The designing process has been the most enjoyable thing we've done all year in graphic design. Through this project I got a detailed look at some new features I discovered in Adobe Illustrator. The overall project was detail oriented which is perfect for me. The tutorials were easy to follow and I got everything I needed to done in an orderly fashion.
Label:For the label, I was confused as to what it's purpose was at first. I later realized it was for the 3-D Revolve bottle we were making. I applied the same aspects that I used to create my package layout and panels. I used multiple shapes and opacities to create a more modern and clean look. I see packaging these days that seem outdated and unappealing and I think that stems from the overuse of organic shapes. I am hoping that packing design industry will take a step towards 2-D designs rather than old-fashioned 3-D designs. I used the shape tool to create the triangles and adjusted their colors to my color scheme. I also used the shape tool to create a rounded rectangle and then changed the opacity for a more professional look. Then finally I applied my logo design onto the label.
Color Scheme:My color scheme consists of orange, black, white, off-white, and eight different shades of green. I chose these colors based on the colors of vegetables that I researched. I used the main colors I found in pictures of my favorite vegetables. Green represents peace, freshness, and health which are some of the key messages I was trying to convey with my product and packaging. Although green and orange are not my favorite colors, that's something you have to learn to work with if you want to go into the graphic design industry. Overall, I believe the colors I chose work well together and provide a message of nature and health that would be my main push towards the consumers buying my product.
Logo:
For my logo, I wanted to balance the modern, 2-D look I went with for my package panels. So I used the drawing tablet and drew out an entire page of different logos for Veggie Bytes. I ended up loving this organic, script-y font that I made free-handed. My original inspiration for this project was a yogurt package I saw with what seemed like organic, hand-drawn pictures of fruit. With that idea in mind, I hand drew a carrot and then "filled" it with a rough pen outline so it would have the look I was going for. I then added a rounded rectangle behind the logo thinking that it would add some contrast to the dark objects in the logo, and it did! Out of everything I had to design for this project, this was definitely the work I was most proud of. My favorite thing about of graphic designing is creating logos, so this portion of the project got me really excited.
3-D Revolve:
For the 3-D Revolve portion of this product, I struggled with figuring out how to create the pen strokes in a way that would create a complete bottle. After watching a tutorial and getting help from Ms. Lofquist, I figured out that I didn't have a stroke on the pen tool. This part of the project made me excited mainly because it gave me a look at what my product would really look like if it were sold in stores. Although sometimes the process seemed repetitive with the adding symbols into the art map over and over again, I ended up being really pleased with what came from the rigorous work.
Overview:
Overall, I thoroughly enjoyed completing this project. It gave me a look at what graphic designing is like outside of school, and I loved it. Graphic design is something I plan on pursuing as a career and I'm really fortunate to be given the opportunity to be a part of the e-Communication program where I can learn and develop new skills and concepts. I look forward to projects similar to this one in the future and can't wait to apply all the new things I learned from this to the next project.
