This is our groups' package for our product, Peek-A-Moo's. We started out by finding a carton template online. The funny thing is, we actually used the template design for a milk carton. We measure the dimensions of our products and then entered it into the template maker for a custom design. We then took it into Illustrator sows could manipulate it and add the circular opening for the cows head. We originally started out designing the carton to be more modern. With organic shapes and script-y and bubbly fonts inure, we were sort of confused by where we were taking this product. We wanted to make it appealing to the mass population of children, but we wanted it to look professional. After several days designing what we thought would be our final product package, we decided to take another route. We started from scratch with a new idea in mind; a barn. We quickly came up with a color scheme and started designing. We made each side a symbol and applied it to the panels. After a lot of hard work, we ended up loving the different direction we took.
Color Scheme:
My color scheme consists of orange, black, white, off-white, and eight different shades of green. I chose these colors based on the colors of vegetables that I researched. I used the main colors I found in pictures of my favorite vegetables. Green represents peace, freshness, and health which are some of the key messages I was trying to convey with my product and packaging. Although green and orange are not my favorite colors, that's something you have to learn to work with if you want to go into the graphic design industry. Overall, I believe the colors I chose work well together and provide a message of nature and health that would be my main push towards the consumers buying my product.
Logo:
For our logo, I wanted to balance the modern, 2-D look I went with for my package panels. So I
3-D Revolve:
For the 3-D Revolve portion of this product, originally Destiny was in charge of making the 3-D revolve, but after she ran into some complications she handed the duty off to Caitlyn. Caitlyn then went online and found a tutorial on how to make a 3-D revolve of a rectangular and triangular prism. She ended up doing a fantastic job, making each of the sides a symbol and then pasting it onto the box. Although our product package doesn't look exactly like this, it serves it's purpose very well. Overall, I twas pleased.Ad:
Overview & Teamwork:
Overall, I enjoyed this project. While working in teams isn't always my favorite, I'm glad that I got to work with one because there's no way we could've pulled off everything that we did in that short amount of time. Originally, I was the Project Manager, Caitlyn was the Design Manager, and Destiny was the Packaging & Template Manager, but after working on the project I would re-assign the roles as follows: I was the Project & Template Manager and Assistant Designer, Caitlyn was the Design & Packaging Manager, and Destiny designed the Ad. We work well together as friends, which is why I think we didn't work the best as a team. I feel as though some team members felt it was alright to slack off because we were friends and would help each other out. Some of our issues probably stem from the fact that both Caitlyn and Destiny were gone on the first day of the project, which was the day we were supposed to discuss our team contracts and the general rules. While I typed up just about everything I could think of, I completely forgot to have them sign and look over the team contract. However, if you would care to refer to the project packet I created, there were instructions in there saying that you need to get your jobs done or you will be penalized. I put my heart and soul into this project because I love graphic design but sometimes not everything goes the exact way you want it and that's something you learn.
